Argument Analysis Essay Example | Topics and Well Written Essays - 1250 words

Contention Analysis - Essay Example The examination of the commercial shows that the messages in the video are vitally imperative to be comprehended by drivers and individuals who are going to drive and these focuses are introduced viably in the promotion. The video depicts a circumstance when two drivers are going to make an accident circumstance on a street, however out of nowhere time stops and the drivers leave their vehicles. The driver who committed the error asks the person who drives too quick to even think about slowing down, yet he can’t in light of the fact that he drives excessively quick and there is so brief period and separation between their vehicles that there’s nothing anyone can do to forestall the accident. The person who committed the error shows that there is his little child on the rearward sitting arrangement, however the quick driver understands that the alert conditions were his shortcoming in such a case that he hadn’t driven too quick they could have stayed away from the accident and there would be sufficient time for the dad and child to skip out and about before him. So at long last the drivers return to their vehicles and the bit of the accident is appeared for a second. The promotion gets done with a dark screen and the message of the video shows up â€Å"Other individuals commit errors. Slow down†. The promotion isn’t intended to sell anything, it is socially significant: its ethos expects to bring out people’s obligation and capacity of considering others while driving, since we as a whole live on the planet where there are others around us and it is a piece of morals to incorporate different people’s human factor in our dynamic. The ethos sends the significant good message that it is vital to follow your common obligation, that’s why the promotion was made dependent on contacting and solid drivers’ sentiments of misery and lament. To the extent the notice is supported by New Zealand Transport Agency it turns out to be certain that it means to diminish the measure of auto collisions on streets and the organization is likewise answerable for this. The intended interest group for this

The Relationship Between Sport and Tourism Essay Example

The Relationship Between Sport and Tourism Essay The connection among game and the travel industry In request to comprehend the significance of game the travel industry, right off the bat we have to comprehend the term game and the travel industry. For the most part, game can be characterized as â€Å"all types of physical movement which, through easygoing or composed support, target communicating or improving physical wellness and mental prosperity, shaping social connections or getting brings about rivalries at all levels† (Council Of Europe, 1992). Having said that, sport is really a type of action that is taken an interest by individuals and it includes the member as well as others. With respect to the travel industry, the World Tourism Organization (WTO) (2000) characterized it as â€Å"activities of people venturing out to and remaining in places outside their typical condition for not more than one sequential year for relaxation, business and other purposes†. For this situation, both game and the travel industry is viewed as a type of movement starting with one spot then onto the next. For example, most game these days includes a lot of making a trip to play and contend in various goals and nations. Other than that, there are additionally individuals that movements to visit sports fascination, for example, arenas, sports historical center and furthermore sports lobby. These days, game and the travel industry can be viewed as an indistinguishable wonder and game the travel industry itself is viewed as the quickest developing part of the travel industry. Be that as it may, the meaning of game the travel industry differs among individuals, as of not long ago, there still has not been a normalize definition for it. Throughout the years, there have been endeavors to characterize it; for example (Weed et al, 1997). All things considered, Standeven and De Knop (1999, p. 2) characterizes sport the travel industry as, â€Å"All types of dynamic and aloof association in donning movement, took an interest in calmly or in a composed path for non-business or business/business reasons, that require travel away from home and work locality†. In this way, it is realized that game and the travel industry identifies with each other, as likewise expressed by Hinch and Higham (2001) that â€Å"sport the travel industry is a game based travel away from the home condition temporarily, where game is described by one of a kind principle sets, rivalry identified with physical ability and play†. We will compose a custom paper test on The Relationship Between Sport and Tourism explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on The Relationship Between Sport and Tourism explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on The Relationship Between Sport and Tourism explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Besides, they additionally added that game is viewed as â€Å"a huge travel movement, regardless of whether it is an essential or optional element of the trip†. As per Keller (2001), â€Å"the connection among game and the travel industry can be followed back to the antiquated Olympic Games†. This is the point at which all the individuals in the prior days made a trip to the olympic site just to go to the trademark occasion. Be that as it may, as indicated by Delpy (1998), â€Å"high quantities of explorers looking for dynamic and inactive inclusion in sports are of later origin†. The elements coming about to this pattern is on the grounds that there is an extending segment profile of members in sports (Glyptis, 1989), expanded interest for dynamic commitment in recreational interests while on vacation (Priestley, 1995), and a developing enthusiasm for the noticeable jobs played by sports and game in urban reestablishment and urban symbolism, and potential to use the travel industry openings related with games (Getz, 1998). Other than that, sport the travel industry can be ordered into three kinds of the travel industry. As per Gibson (2003, pp. 07), â€Å"there is the dynamic game the travel industry where members travel to partake in sport, occasion sport the travel industry where members travel to watch the game, and furthermore wistfulness sport the travel industry where members visit sports related attractions, for example, lobbies of acclaim, well known stadia or sports-themed cruises†. Moreover, dynamic game the travel industry comprises of the d ynamic game sightseers, a person who partakes in sport while on vacation. By and large, the game that is typically identified with this kind of game visitors are golf, skiing, swimming, tennis, and cruising. Also, the dynamic game traveler can be breakdown into three additional classifications; De Knop (1990) states that, â€Å"they are the unadulterated game occasion, where the basic role is to partake in sports, for example, skiing or golf; the get-away, in which game isn't the main role however people utilize the games offices in their get-away district; and the private wearing occasion, where individuals participate in casual impromptu games, for example, sea shore volleyball†. This is significant in light of the fact that it implies that the game visitors contrast from each other. This additionally proposes they require distinctive kind of inspirations for their selection of sports to partake in. The kinds of offices offered, the course’s level of challenge and furthermore the estimating is viewed as the inspiration for most game travelers. In that capacity, most hotels, clubs, and other accommodation industry attempt to offer the best offices so as to pull in this kind of visitors. Other than that, an exploration on a crosscountry ski and strolling occasion in Japan distinguished that the explanation of being healthy,fit and furthermore â€Å"for the affection for sport† are additionally viewed as persuasive variables (Nogowa, Yamguchi, and Hagi, 1996). As have been said previously, occasion sport the travel industry comprises of member that movements to watch the game occasion. As indicated by Delpy (1997), the experience of â€Å"being there† is viewed as the inspiration for most occasion sport voyagers. For example, the experience of going to the Olympic Games varies from the experience of by simply watching the games on TV. The primary concern to be examined here is that the occasion sport voyagers is mindful in profiting the host network. This is on the grounds that the majority of this occasion sport travelers are from the neighborhood network, yet originates from all around the globe. For example, when the 2006 Fifa World Cup was facilitated, it comprised of 32 national groups speaking to their nation. Along these lines, there were 31 unique nations in Germany around then and every one of the nation speaks to a gathering of occasion sport visitors on the side of their national group. Having said that, Germany as the facilitating nation profited by the Fifa World Cup in light of the fact that a lot of cash were spent by those occasion sport travelers while there were in Germany. It implies that there were expanded in financial points of view when Germany facilitated the Fifa World Cup. Concerning wistfulness sport the travel industry, it comprises of sentimentality sport voyagers visiting arenas, corridors of popularity, and sports historical center. The primary reason for their visit is to encounter the spot without anyone else, for example, the arenas. For example, taking the Old Trafford Stadium for instance; this sort of visitor is an in-your-face supporter of the Manchester United group, and just have watched the group playing through the TV, along these lines the â€Å"feeling† of being there have created. Consequently, it has been concluded that this traveler needs to visit the Old Trafford Stadium so as to get the greatest fulfillment. As we probably am aware it, game and the travel industry identifies with each other in light of the fact that it works the two different ways. For example, if an individual needs to go skiing and there are no skiing offices around, that individual needs to head out to a goal which gives the offices. Aside from that, when the game visitors travel to another nation, simultaneously it helps the country’s the travel industry area. In this way, the country’s economy likewise increments. This is on the grounds that when the game vacationers travel, they won't just utilize the game offices, yet additionally utilizes different offices, for example, the settlement, open vehicle, nearby eateries, etc. These days, most nations consider game to be the travel industry as an approach to create and to improve the nation. For instance, the facilitating of a uber occasion, for example, the Olympic Games or World Cup. For a considerable length of time, â€Å"competition to have super occasions, for example, the Olympic Games, has been exceptional and immense measures of cash are spent offering for these events† (Jennings, 1996). It is realized that by facilitating this kind of occasions, the facilitating nation will have impacts from it, through financially and furthermore socially. In this way, urban areas everywhere throughout the world are endeavoring to win the offering procedure. Notwithstanding, even before the consequences of which city will have the uber occasion is chosen, the way toward offering has just affected the urban areas that is partaking in the offering procedure. By accepting the Olympic Games for instance, the urban areas that are running for the offering procedure need to demonstrate to the International Olympic Committee (IOC) that they are equipped for facilitating such occasions. This is finished by ensuring that they can give the offices, for example, the arenas, settlement and open vehicle that is required. Along these lines, so as to give this sort of offices, the urban areas need to redevelop themselves and this normally includes significant expenses. The expenses of building and overhauling existing frameworks frequently turns into a significant worry for the nearby networks. This is on the grounds that the taxpayer’s cash is being utilized and frequently the foundations that is work to have the super occasion are not completely used after the occasion. Besides, it is realized that the uber occasion will create income and contribute significant advantages to the facilitating cities,region and nations. This is on the grounds that the uber occasion will pull in a generous household and furthermore global visitors. Other than that, this is additionally an open door for the host’s nation to advance their way of life

4 Triggers to Be Aware of When You Quit Smoking

4 Triggers to Be Aware of When You Quit Smoking Addiction Nicotine Use Nicotine Withdrawal Print 4 Triggers to Be Aware of When You Quit Smoking By Terry Martin facebook twitter Terry Martin quit smoking after 26 years and is now an advocate for those seeking freedom from nicotine addiction. Learn about our editorial policy Terry Martin Medically reviewed by Medically reviewed by Sanja Jelic, MD on January 20, 2020 Sanja Jelic, MD, is board-certified in sleep medicine, critical care medicine, pulmonary disease, and internal medicine.   Learn about our Medical Review Board Sanja Jelic, MD on January 20, 2020 valentinrussanov/Getty Images More in Addiction Nicotine Use Nicotine Withdrawal After You Quit How to Quit Smoking Smoking-Related Diseases The Inside of Cigarettes Alcohol Use Addictive Behaviors Drug Use Coping and Recovery As of Dec. 20, 2019, the new legal age limit is 21 years old for purchasing cigarettes, cigars, or any other tobacco products in the U.S. Quitting tobacco is a process. It doesnt happen overnight, but compared to the amount of time most of us spent smoking, recovery from nicotine addiction is relatively short. Successful recovery involves learning how to identify the urge to smoke and the trigger behind it, and how to respond with better choices, such as a nap, a meal, or exercise, for instance. The Association Between Activities, Emotions, and Smoking Years of smoking have taught us to react to literally everything  by lighting a cigarette. When we were happy, wed celebrate by lighting up. When we got angry, smoking would calm us downâ€"or so we thought. Tired? Smoke a cigarette to stay awake. Hungry? Feed yourself a smoke. This list goes on and on. Between the physical addiction to nicotine and the mental associations that tie what seems like all of our activities to cigarettes, it can feel as though were chained to smoking with links of steel. Have patience with yourself. This skill of being aware of our behaviors and associations takes some time to develop, and you will get better at it. Eventually, cigarettes will fade as a fix for physical and emotional needs, and youll make choices that actually address the signal your body is sending without thinking twice about it. When the Urge to Smoke Hits, Think H.A.L.T. H.A.L.T. (which stands for Hungry, Angry, Lonely, Tired) is a powerful checklist to help you decode the urges to smoke that you experience. Nine times out of 10, a craving can be traced to one of these four states. Hungry ?Have a snack or a meal. If you are hungry, food is the answer, not a cigarette. If youre concerned about weight gain, try drinking water before you eat a snack to help control the amount you eat. Keep healthy snacks on hand. Celery sticks, raw baby carrots, and frozen grapes make good low-calorie snacks. Metabolism does slow a bit initially, so some daily exercise is a good idea. Things will balance out, and that quit-related weight will drop off within a couple of months as long as youre eating the same as you were before you stopped smoking. Dont be too hard on yourself. Try to eat in moderation, but until you get your quit program under solid control, dont fret if you gain a few pounds. It is normal to gain five to eight pounds while you are quitting smoking. Quitting tobacco must be your top priority for as long as it takes. Weight can always be lost later. Angry Anger is a big trigger for most of us. Find healthy outlets for your feelings of frustration. If at all possible, deal head-on with the situation that is bothering you and be done with it. Talk to friends and family about your feelings or write in your journal. The important thing is not to let anger simmer and get the upper hand. Reaching for a cigarette can seem like a quick fix, but it is a false fix. We cant always choose the events that happen around us, but we do have control over how external situations affect us emotionally. Come up with a few ideas of things you can do to help you shift negative energy that bubbles up before it has the chance to do any damage. That way, when a situation arises, youre prepared. It will help you maintain control and get through it without smoking. Remind yourself that no one has the power to affect your emotions without your approval. You control your inner environment. Take responsibility for how you feel, and it will empower you to control difficult emotions smoke-free. Lonely For most ex-smokers, loneliness may actually be boredom. Smoking was such a regular activity that now without it, we suddenly have time to fill. Early on in cessation, distraction is a useful tool that can help you manage feelings of boredom. Get out for a walk, watch a movie, or work on a hobby. Come up with a list of activities you enjoy and do some of them. Make them fun to help you over the hump of this type of smoking trigger. Depression also falls into this category. People quitting tobacco are especially susceptible to the blues, at least early on. Smoking wasnt just an activity, it was also like a companion who was always there. Leaving cigarettes behind can feel like the loss of a friend, albeit a destructive, life-stealing friend. After years of smoking, most of us feel the loss of smoking in this way to some extent. Its ok to mourn the death of your smoking habit, but dont glorify it as something it was not. It was out to kill youâ€"remember that. If you feel yourself slipping into a funk, take action. Change your environmentâ€"be it internal, external or bothâ€"and it will help you change your attitude. Tired Fatigue can be a big trigger for those who have recently quit smoking. Instead of lighting up when youre tired, give yourself permission to slow down and relax, take a nap, or go to bed early if you need to. It sounds so simple, yet people often push themselves too far with all of the demands of life these days. Dont let yourself get run down. When youre tired, your resolve weakens, and youre more susceptible to junkie thinking, the urge to smoke and the threat of relapse. Protect your quit by protecting your health, both physically and mentally. Commitment and Patience Are Key It may feel like youll never be free of cigarettes and thoughts of smoking will always plague you, but have faith in yourself and the processâ€"it works. We taught ourselves to smoke, and we can teach ourselves to live comfortably without smokes, too. Be committed, but also please be patient with yourself. Soon enough, youll get to a place where smoking cessation is no longer a daily effort and the urge to smoke fades. You may even wonder why you didnt quit sooner because life without cigarettes has become natural and easy. In the meantime, keep H.A.L.T. in your arsenal of quit tools and use it to decipher those urges as they come, one by one. 10 Ways to Overcome Cigarette Cravings in 5 Minutes

General Methodology The System Scheme - 1102 Words

III. GENERAL METHODOLOGY A. EVENODD Parity Scheme Even odd scheme consist of simple exclusive-OR computation, A major advantage in this technique is that, it only requires parity hardware, which is already present in the RAID-5 controller, hence it is easy to implement on the RAID-5, without any hardware change. Earlier for the optimal redundant storage, it makes use of Reed-Solomon(RS) scheme. But even-odd is better because the exclusive-OR required here is 50% of the RS scheme. When a disk fails, by doing exclusive-ORing we can retrieve data on the surviving disks and writing this into a spare disk. The mean time to data loss (MTTDL) of such a system is proportional to the square of the disk mean time between failures (MTBF) and inversely proportional to the square of the number of disks and the mean time to reconstruct (MTTR) the failed disk. Initially Reed-Solomon (RS) scheme is used for the redundancy purpose, but it contains many drawbacks: when the error correcting capability of the code is broken, there is infinite error propagation. A solution was found and later generalized for multiple disk arrays. Even-Odd technique use encoding procedure that is based on exclusive-OR operation and does not involve recursive computations. Even Odd requires about twice as many exclusive-OR operations compared to simple parity scheme but this is optimal since we have two redundant disks. Even-Odd is more efficient than Reed-Solomon codes. In addition to having an optimal number ofShow MoreRelatedResearch Methodology Used For Research1207 Words   |  5 PagesResearch Methodology Introduction This chapter discusses the methodology used for this research. Describing type of methodology in research study and define the chosen method and approach for this research. 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Gay, Lesbian, Bisexual, And Transgender Parents - 1880 Words

There is a negative perception about the LGBTQ+ (lesbian, gay, bisexual, transgender, queer, plus) community’s ability to parent. People assume that individuals from this community are mentally unstable, want to â€Å"turn kids gay,† or are otherwise unfit parents. There is an abundance of research on lesbian mothers and the outcome of their children, however there is very little on gay fathers, bisexual, or transgender parents. Without the research on these communities it can create uninformed assumptions, making it harder for individuals in the community to be taken seriously as parents. Because there is plenty of work on lesbian mothers available, I chose instead to focus on gay male, bisexual, and transgender parents. There is a†¦show more content†¦The participants saw the gay male couple and the couple including the transgender individual to be much less emotionally stable than the straight couple. The couple with the transgender woman was seen as having the most instability. 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Many people teach their kids that homosexualsRead MoreThe, Gay, Bisexual, And Transsexual People Essay1918 Words   |  8 Pageswho are targeted due to their sexual orientation. Lesbian, Gay, Bisexual, and Transsexual people experience too much discrimination within the workplace, schools and social settings we must be supportive and embrace gender identity. This has also been known to cause victims to attemp t suicide. Lesbians are homosexual (attracted to persons of the same sex) women; it relates to homosexual women or to homosexuality in women. The definition of gay is a person, especially a homosexual man: it can also

What to do if your Dissertation Supervisor is Unhelpful Free Essays

When you’re writing your dissertation, things can get heated. You’re under pressure and might get stressed, bad tempered and irritable. The last thing you need at a time like this is to have a supervisor who doesn’t seem to be doing what they are supposed to. We will write a custom essay sample on What to do if your Dissertation Supervisor is Unhelpful? or any similar topic only for you Order Now It would be great to have a supervisor who’s on your side and helping you every step of the way, but it’s sadly not unheard of to have a supervisor who’s distant, rude, doesn’t seem to have read your dissertation, and more. This guide will help you work out what to do if you find yourself in this situation†¦ Things to Avoid, Things to Do Of course, it’s not always your fault if things go badly with your supervisor. However, you also have responsibilities to remember, and there are some things you need to avoid if you want the relationship to go well: Be prepared for meetings, particularly the initial one where you are talking about your plans for your dissertation. Come with notes and make sure you’ve done some initial research Be professional at all times, friendly but polite. Make sure you turn up for meetings in plenty of times. Don’t be confrontational or emotional. Discuss things neutrally and professionally. Address any misunderstandings or problems as soon as they arise, rather than brooding on them for days, weeks or months. When Things go Wrong Ask yourself (and be truthful) if it’s entirely your supervisor’s fault. Talk things through with someone who isn’t directly involved. This could be a member of the department or a friend. This will help you see the situation more objectively Ask for an appointment to talk things over with your supervisor Make notes of what you feel the problem is, in case your mind goes ‘blank’ Keep the channels of communication open, and try and talk through your difficulties and get through them. Try and distance yourself from the situation. It will be difficult, as things may have become stressful and emotional, but try and see things from a distance. Avoid understanding issues in terms of what your supervisor’s personality is. Equally, try and be tactful. Don’t shout, raise your voice, or get emotional. Don’t criticise your supervisor to anyone who will listen. It’s fine to talk through your concerns, but you can do this without being rude or disrespectful. When the Relationship Breaks Down It’s unfortunate, but sometimes things go so badly wrong that the relationship breaks down. It might seem like the end of the world if this happens, but don’t panic, it can be sorted. If the relationship seems beyond repair, it might be worth trying to find a third person to act as a mediator, for example someone else in your department. If you really don’t feel you can continue to work with your supervisor, check with your university or college’s administration department to find out the procedure for changing supervisors If you’ve thought it through and you really believe your supervisor has acted inappropriately, you might decide to make a complaint. Your college or university will have a procedure for making complaints. This will differ from university to university so consult your student handbook or department. Try and stay positive. You won’t be the first or the last person this has happened to, and there’s likely to be a fairly easy solution to the problematic situation you find yourself in. Bibliography University of Reading (2013) ‘Working with Supervisors’ [online] (cited 27th February 2013) available from http://www.reading.ac.uk/internal/studyadvice/postgraduates/sta-working.aspx#problems University of Sydney (2013) â€Å"I’m having problems with my Supervisor† [online] (cited 27th February 2013) available from http://sydney.edu.au/stuserv/learning_centre/help/thesis/th_supervisor.shtml How to cite What to do if your Dissertation Supervisor is Unhelpful?, Essays

Sustainability Accounting and Accountability Organizations

Question: Diascuss about the Sustainability Accounting and Accountability Organizations. Answer: Introduction The present report has been developed to analyze and examine the key arguments presented in a research article related to sustainability accounting and reporting. In addition to this, the analyses have been used for designing a research project in an Australian business organization in relation to its sustainability accounting and reporting. Brief summary and analysis of the key insights raised in the source article The research paper entitled Engaging with organizations in pursuit of improved sustainability accounting and performance by Adams and Larrinaga-Gonzalez evaluates the major challenges faced by business organizations for managing and reporting their sustainability performance. The research study emphasizes on the fields of management, management accounting and critical accounting for evaluating the present shortcomings and carrying out future research in areas of sustainability accounting and accountability practice. The paper has conducted literature review for identifying the differences present in the field of sustainability accounting and management accounting. There is in-depth literature review conducted in the research article to provide understanding to the readers regarding the concept of management and sustainability accounting. The research paper also stated that there is high need for integrating the concept of sustainability accounting in business organizations for their improved performance. The field of sustainability accounting and reporting has the potential to improve the organizational performance is the key finding obtained from the research paper (Adams and Larrinaga-Gonzalez, 2007). The author in the research article has emphasized the need for undertaking future researches in the field of sustainability accounting for improving the businesses performance. The research paper has highlighted the need and importance of conducting future researches regarding the business organizations that are practicing sustainability accounting and reporting. The paper has identified the current gap existing in the literature regarding the integration of sustainability accounting within business organizations. The researcher has evaluated in detail the impact of ethical, social and environmental accounting on the performance of business organizations. The researcher in the paper has argued that organizational engagement is very critical for developing an in-depth understanding of the impact of integrating ethical, social and environmental accounting on business processes. The researchers need to investigate the impact of implementing sustainability accounting practices on the org anizational processes ad structure. The benefits realized to the organizations integrating the practices of sustainability accounting should be explored by the researchers in the future context is the major concern held by the researcher throughout the article (Adams and Larrinaga-Gonzalez, 2007).. Need of academics engagement with businesses in pursuit of improved sustainability accounting and performance As analyzed from the source article, there is high need for academics to participate with business organizations for improving sustainability accounting and performance. The academics field carries out wide number of researches related to the topic of sustainability accounting and reporting. Thus, as such they put forward various ideologies demonstrating the need of integrating practices of sustainability accounting in business organizations for their improved performance. The academics should actively engage with the business enterprises for demonstrating the ideologies that will act as stimulus of change for businesses in relation to the use of practices of sustainability accounting. The field of academics is key for improvement in this area because they provide necessary guidelines to the business organizations about the implementation of practices of sustainability accounting. Businesses can widen their knowledge from academics on wide range of approaches related to social and en vironmental impacts of sustainability accounting. The studies will enlighten the mind of business leaders about the benefits realized through the use of sustainable reporting on their organizational performance (Epstein and Buhovac, 2014). Involvement of academics in this field will improve the process of decision-making by management in various organizations in the country. This will involve the critical areas of management such as accounting reports, the creation of awareness, disclosures and benchmarking. The field of sustainability accounting and reporting needs the input of academics to nurture future business practitioners in the accounting field. This will create a culture of organizations to include in its corporate mandates the practices of sustainability accounting reports and their efforts towards accountability improvement about sustainability performance (Bebbington and Unerman, 2014). The academic researchers can also contribute through providing understanding about various theoretical concepts related to sustainability accountability through conductive extensive researches on them. Thus, the field of academics provides extensive information to businesses in the field of management and sustainability acco unting that they can utilize for improving their performance. Potential research project in Australian Organization undertaken in relation to its sustainability accounting and reporting Westpac is recognized as one of the leading Australian bank specialized in providing financial services to the managers and distributors in the country. The bank is recognized globally for its sustainability practices and thus has been recognized by the Dow Jones Sustainability Index as most environment sustainable bank. The practice of sustainable reporting has become an integral part of organizational performance of the bank. Thus, it has been selected for undertaking research project in relation to its sustainability accounting and reporting. The research project undertaken is to analyze the sustainability reporting system of Westpac through the use of Sustainability Balanced Scorecard. The main aim of the research project is to identify and analyze the strategies that Westpac uses for developing its sustainability reporting system for meeting the needs and expectations of its various stakeholders. The research study has been conducted with the use of various theoretical perspecti ves related to the concept of sustainability reporting (Huang, Pepper and Bowrey, 2014). The theoretical perspectives included in-depth discussion about the concept of sustainability reporting, legitimacy theory, balanced scorecard and analyses of sustainability reporting system of Westpac through the adoption of balanced scorecard tool. The theoretical perspective is necessary for providing adequate understanding about the various concepts related to the field of sustainability accountability and reporting to the readers. The theoretical perspective has provided the foundation for conducting the overall research study. It has widened the knowledge perspective of the readers about the need of sustainability reporting to organizations and is very well supported by theoretical arguments. The research project has undertaken qualitative and quantitative methodology for analyzing the sustainability report system of Westpac through the use of balanced scorecard tool. The qualitative methodology involves conducting information about various literary source related to the field of sustainability accounting and reporting. The research project is then undertaken by analyzing the sustainability reports of the banking corporation from the year 2002-2008. The performance indicators are then categorized into four BSC (Balanced Scorecard) perspectives. The indicators are then quantified for evaluating the sustainability reporting system of the Westpac. The results of each year are compared and evaluated to identify the changes in the Westpac strategies for reporting organizational legitimacy. The main finding obtained from the research project is that sustainability reporting system need to be developed by each and every business organization for improving its performance. Westpac has maintained its strong brand image in the global market through adopting responsible practices in relation to social, environmental and ethical context. The practices of sustainability accounting help in improving the legitimacy of organizations and improve stakeholder management (Hopwood and Unerman, 2010). Westpac has effective stakeholder management that is the main reason behind its success and growth. The research study has developed a scope for future researchers to analyze and examine the organizational strategies used for improving its legitimacy. The use of stakeholder engagement for developing sustainability reporting system can also prove to be a topic of future research for researchers in the field of sustainability accounting and reporting (Huang, Pepper and Bowrey, 2014). Addressing the concerns raised in the source article by the research project The main concerns pointed in the source research article related to the need of adopting sustainable reporting in businesses for improving its performance. The research project is undertaken to analyze the sustainability reporting system of Westpac, a banking corporation of Australia. The bank is recognized globally on account of its adoption of practice of sustainable reporting. Thus, the research project has very well-addressed the issue pointed in the source article about the impact of sustainability reporting practices on organizational performance. It has been evident from the case study of Westpac that it has developed its brand name internationally through effective stakeholder engagement through the use of sustainable reporting practices. Thus, it can be said that stakeholder engagement can be enhanced through the adoption of sustainable reporting practices. The main issue addressed in the research article related to the relation between sustainability accounting and organiza tional performance. The research project undertaken in the Westpac banking corporation addressed the issue by concluding the effective stakeholder engagement results in improving organizational performance through the adoption of practice of sustainability accounting and reporting (Huang, Pepper and Bowrey, 2014). Conclusion It can be concluded from the overall report that the topic of sustainability accounting reporting is gaining dominance in business organizations on a large-scale. There is high need for businesses o adopt the practice of sustainability reporting for improving their performance through better stakeholder management. References Adams, C.A., and Larrinaga-Gonzalez, C. 2007. Engaging with organizations in pursuit of improved sustainability accounting and performance. Accounting, Auditing and Accountability Journal 20(3), pp. 333-355. Bebbington, J. and Unerman, J. 2014. Sustainability Accounting and Accountability. Routledge. Epstein, M. and Buhovac, A. 2014. Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts. Berrett-Koehler Publishers. Hopwood, A.G. and Unerman, J. 2010. Accounting for Sustainability: Practical Insights. Earthscan. Huang, T, Pepper, M and Bowrey, G. 2014. Implementing a Sustainability Balanced Scorecard to Contribute to the Process of Organisational Legitimacy Assessment. Australasian Accounting, Business and Finance Journal 8(2), pp.15-34.